Sorrell CoLab: University Website Design for Troy University.

Overview

Sorrell CoLab is a university website design project for the Sorrell College of Business at Troy University. Craxinno designed and built the site. It gives alumni, partners, founders and donors one home. Each group gets a clear next step.

The college was founded in 1971. It is AACSB approved for both business and accounting. Less than 2% of business schools in the world can say that. It serves over 3,100 students and has more than 50,000 alumni.

See the live site at sorrellcolab.com.

The challenge

The college's outreach was lost deep inside the main Troy site. Alumni, employers, founders and donors had no clear place to start. None of them had a clear next step.

The college needed a site that could:

• Give each audience its own path
• Keep alumni close with class notes, news, events and notes from the Dean
• Turn local companies into paying partners
• Bring local founders to the IDEA Bank and the SBDC
• Raise funds to help students study, travel and grow
• Grow the email list and make contact easy

What we built

We built the whole site around one simple idea: the "(Co)" naming system. Each audience gets its own page and its own call to action.

(Co)nnect for alumni

Live counters show 50,000+ alumni and a 94% job rate within one year. Alumni can read the Dean's letter, catch up on news and share a Class Note. A slider lists ways to stay involved, from events to mentoring and hiring.

(Co)llaborate and Sponsor for partners

Partners see the perks of joining, the logos of current partners and the Dean's Advisory Council. A clear price table shows four sponsor levels, from $500 to $5,000 a year. Sample visit plans and a partner login round out the path.

(Co)nsult for founders

Founders learn about IDEA Bank coworking and free SBDC business advice. A slider of success stories shows real local businesses, tagged by program.

(Co)ntribute for donors

Key stats, ways to give, a contact for the gift team and a bold Give button make it easy to help students.

Key features

• Clear site map built around four groups
• Mega menu with a panel for each audience
• Animated counters and a looping text ticker
• Sliders for stories and ways to get involved
• Sponsor price table with a side-by-side compare
• Alumni Class Notes with a simple submit form
• Give, sign-up, contact and partner login buttons
• Tools that help all users, plus clear policy pages

Design approach

Our UI/UX design team built the look around Troy's deep burgundy (#730E30). Bold headings pair with clean, easy-to-read body text.

Large photos of real students and alumni sit under burgundy overlays. Round buttons, soft cards and a custom "SORRELL CO LAB" logo give the site its own feel. Every page pairs a short headline with a stat, a story or a clear call to action. The layout works well on phones, tablets and laptops.

The result

Our university website design gives the college one home for everyone outside the classroom. Each visitor lands on a path made for them. Each path ends in one clear action: share a Class Note, become a sponsor, get startup help or give.

The core site went live in October 2025 and has kept growing through 2026. The college's own team now edits every page, with no developer needed.

Tech stack

• WordPress with the Hello Elementor theme
• Elementor Pro and ElementsKit
• Swiper.js and jQuery
• Google Fonts
• Google Site Kit and Google Analytics

FAQ

What is Sorrell CoLab?

Sorrell CoLab is the hub that links Troy's business school with alumni, partners, founders and donors.

What is the Sorrell CoLab website built on?

It runs on WordPress with Elementor Pro. The college's team can update pages without code.

Can Craxinno design a website for my university or school?

Yes. We offer website development and design for colleges and schools. See our Scottsdale Academy website design case study, or contact us to plan your project.