Preschool Website Design for Scottsdale Academy, Tallahassee.

This preschool website design project was for Scottsdale Academy, a family-owned preschool and childcare center in Tallahassee, Florida. The school holds the Florida Gold Seal. It runs two campuses and has served local families for more than 20 years. Our web development team designed and built a new WordPress site. Its job is simple: help parents trust the school and book a tour.

About the client

Scottsdale Academy cares for children from 6 weeks to 5 years old. It offers Infant, Toddler, Preschool and VPK programs. More than 2,500 children have graduated from the school.

• Industry: Education and early childhood care
• Accreditation: Florida Gold Seal Quality Program, earned through APPLE with Distinction
• Campuses: Mahan at Fallschase and Southwood, each with 10 classrooms and about 24 teachers
• Hours: Monday to Friday, 7:00 AM to 6:00 PM, all year
• Curriculum: Beyond Centers and Circle Time® and Beyond Cribs and Rattles®
• Audience: Working parents, non-traditional families, and stay-at-home parents

The challenge

Choosing childcare is an emotional decision. Parents need to trust a school before they visit. The school also had two campuses, and it needed one site that served both equally and guided families to a tour.

Goals for the preschool website

1. Build trust fast. Show proof first: Gold Seal and APPLE accreditation, 20+ years, staff training, ratios and parent reviews.
2. Get more tour bookings. Every page leads to "Schedule a Tour". Each campus has its own tour button.
3. Show two campuses as one brand. The site repeats one promise: "Two Locations. One Standard of Excellence."
4. Answer questions up front. Tuition, fees, VPK, meals and enrollment steps are all on the site. This means fewer calls to the front desk.
5. Win local search. Pages target "preschool in Tallahassee", "daycare in Tallahassee" and nearby areas such as Fallschase, Buck Lake, Killearn Estates and Southwood.
6. Help with hiring. Staff benefits and a careers portal are part of the site.

Our preschool website design solution

We built a site that leads with proof. Accreditation, ratios, staff credentials and reviews appear early on every key page. Each campus got its own path to a tour. We mapped a clear 4-step enrollment journey. We also connected the tools the school already used for inquiries, the waitlist and the Parent Portal.

Site structure

The site has 22 pages in six menu sections:

• About: About Us, Our Team and Gold Seal Accreditation
• Programs: Overview, Infants, Toddlers, Preschool and VPK
• Curriculum: the "strategic fun" approach and five learning areas
• Locations: Overview, Mahan at Fallschase and Southwood
• Admissions: Overview and Tuition & Fees
• For Parents: Calendar, Gallery, Testimonials and Parent Portal

Key features

• A home page built to convert: a hero with two calls to action, animated stats, program cards by age, a campus switcher, a testimonial slider and a final tour call to action.
• A page for each campus: address, hours, Google Map, virtual tour, campus leaders and links to its programs.
• Open tuition and fees: pricing by age, VPK options (Wraparound, Flex and free 3-hour VPK), the lunch plan and enrollment fees.
• A 4-step enrollment journey: Tour, Check Availability, Complete Enrollment, Welcome. New families are onboarded to the Lillio parent app.
• Content staff can edit: Team, Testimonials and Gallery are custom post types. Staff add people, reviews and photos without touching page layouts.
• Team bios in pop-ups on the Team page and each campus page.
• A smart contact form built with Gravity Forms. It asks for the parent's preferred contact method and confirms their email.
• An academic calendar with holidays, closures and events.
• Accessibility: an accessibility toolbar and skip-to-content links.
• Local SEO: a unique title and meta description on every page, JSON-LD structured data, Open Graph tags and XML sitemaps.
• Integrations: 1Core for inquiries, tours, the waitlist and the Parent Portal, plus ApplicantStack for careers, Google Maps and social media.

Tech stack

• CMS: WordPress
• Page builder: Elementor and Elementor Pro on the Hello Elementor theme
• Custom content types: Team, Testimonial and Gallery
• Forms: Gravity Forms
• SEO and analytics: Yoast SEO, Google Site Kit and Google Analytics
• Accessibility: Ally by Elementor
• Hosting: Flywheel managed WordPress hosting
• Front end: jQuery, Swiper.js and SmartMenus
• Integrations: 1Core, ApplicantStack, Lillio, Google Maps, Facebook, Instagram and YouTube

Why this preschool website design works

Parents get the answers they need in a few clicks. Proof of quality shows up before they have to ask. Every page points to one clear next step: book a tour at the campus that suits them. And the school's own staff can keep the site up to date without a developer.

We have built other childcare sites too. See our childcare franchise website for Growing Room USA. Planning a preschool or education website? Talk to our team.