The Solution AMC: Association Management Company Website.

Overview

This association management company website was designed and built by Craxinno for The Solution. The Solution is a US Association Management Company (AMC). It runs associations, non-profits and chambers of commerce from remote offices across the country. Its tagline is "Where Yes Is The Answer". A team of 26 people serves as executive directors and support staff for client groups.

The Solution offers four service lines:

• Full-Service Association Management: office admin, membership, marketing, events, finance, board support and legislative advocacy.
• Strategic Planning & Guidance: plans and roadmaps for growing groups.
• Specialized Services: event management and admin help for groups that already have a director.
• Consulting Services: expert advice on specific needs.

Its clients include the American Association of Code Enforcement (AACE), the Colorado Pharmacy Society, IAFL USA and the Wheat Ridge Chamber of Commerce.

The challenge

The Solution sells trust to association boards. So its website had to look as professional as the service it sells.

• Win new clients: show The Solution as a modern, tech-forward partner.
• Explain four services: give each type of client its own clear path.
• Prove results: put client quotes and outcomes up front.
• Show the people: make the full team visible and easy to keep current.
• Turn visits into leads: give a clear next step on every page.
• Build authority: publish guides and articles for prospects.

What we built

Our web development team built the full marketing site on WordPress with Elementor Pro. It has 13 pages, a 26-profile team directory and a blog and resource hub.

• Home page: a bold hero, a services overview, team and blog calls to action, and a carousel of 12 client quotes.
• Four service pages: each one has its own list of services, benefits and call to action.
• "Creating Your Solution" page: explains the approach through focus areas like events, membership, marketing and advocacy.
• Team directory: a custom "Team" post type with categories. Staff can add or update profiles without a developer. Bios open in a pop-up, and a careers section attracts new directors.
• Resources and blog: free guides, such as a Robert's Rules of Order cheat sheet, plus articles on member retention and board onboarding.
• Lead capture: a "Next Steps" journey, Gravity Forms contact forms and a newsletter sign-up.
• Access and tracking: the UserWay accessibility widget, Google Site Kit and Yoast SEO.

Design approach

Our UI/UX design work kept the look corporate and confident, to reassure association boards.

• Palette: deep navy #112E4C, slate #708294 and a muted gold #BD9C67 accent, with light greys.
• Typography: Josefin Sans for bold headlines and Open Sans for body text.
• Voice: short, upbeat headlines with a clear call to action in each section.
• Layout: full-width sections that switch between light and dark, with service cards and a quote carousel.
• Trust: named client quotes with real results, plus a full team directory.

Site map: Home → Services (4) → Creating Your Solution → Our Team → Resources / Blog → Next Steps → Contact.

The result

The Solution now has a live website that is easy to manage. It presents the firm as a premium AMC and gives every visitor a clear route to an enquiry.

• The site is live at thesolutionamc.com, with 13 pages, a growing article library and 26 team profiles.
• The client's own team manages all content in WordPress.
• Each of the four services has its own page and call to action.
• Client proof sits on the home page. Clients credit The Solution with up to 150% membership growth (AACE) and 95% member retention (PIIA of Colorado).
• Built-in SEO, analytics and accessibility tools support long-term growth.

Tech stack

• CMS: WordPress with the Hello Elementor theme
• Page builder: Elementor Pro with Theme Builder, plus Dynamic Content for Elementor
• Custom content: a "Team" post type with categories
• Forms and email: Gravity Forms and a newsletter plugin
• SEO and analytics: Yoast SEO, Google Site Kit and Google Analytics
• Accessibility: UserWay widget

Planning a similar site? See more of our projects or get in touch.