HRGP Applicant Tracking System Website Design.

HRGP is a modern applicant tracking system designed for small businesses. It helps hiring teams manage jobs, applicants, interviews, communication, and hiring tasks from one platform.

The aim of this project was to create a clear and conversion-focused website for HRGP. The design needed to explain a detailed hiring product without making it feel complex.

The final website uses simple content, clear calls to action, product-focused sections, and responsive layouts. The project was designed in Figma for web and completed in 2025.

Project Overview

Small businesses often manage recruitment through emails, spreadsheets, job boards, phone calls, and calendar tools.

This creates extra work. Candidate details can become difficult to track. Interview updates may be missed, and hiring teams may struggle to understand which applicants need attention.

HRGP brings the hiring process into one organised system.

Businesses can publish jobs, manage candidates, schedule interviews, send messages, review applications, and track each applicant’s progress.

The platform is designed for small and growing businesses that need useful hiring tools without the complexity of a large enterprise system.

The Design Challenge

Applicant tracking systems often include many features. Explaining all these tools on one website can make the product feel difficult to use.

The main challenge was to make HRGP feel simple, trustworthy, and practical.

The website needed to:

• Explain the product on the first screen
• Show the main hiring benefits clearly
• Present AI features in simple language
• Build trust with small business owners
• Make pricing and product value easy to understand
• Guide visitors towards a free trial
• Work well across desktop and mobile screens

The content also needed to speak directly to service businesses, hourly hiring teams, and growing companies.

The Website Solution

The HRGP website follows a clear page flow.

The first section introduces the product and explains who it is for. Strong calls to action help visitors start a free trial without searching through the website.

The following sections explain the main features, hiring workflows, AI tools, pricing, and business benefits.

Short paragraphs and clear headings make the page easy to scan. Product images help visitors understand how the system works.

The layout avoids long blocks of text and unnecessary technical terms. This makes the website easier to understand for business owners who may not have a dedicated HR team.

Key HRGP Features

HRGP combines applicant tracking, communication, interviews, job distribution, and AI-supported hiring tools in one platform.

The main features include:

• Candidate and application management
• Job distribution across more than 50 job boards
• Custom hiring workflows
• AI-powered candidate scoring
• Resume parsing
• Built-in video interviews
• Two-way SMS communication
• Bulk email and message templates
• Team collaboration tools
• Mobile-friendly hiring experiences

These features help businesses manage more of the recruitment process without moving between several tools.

Job Posting and Applicant Management

HRGP allows businesses to create job openings and distribute them across multiple job boards.

Applications are collected inside one system. Hiring teams can review candidate information, update application stages, and keep important details connected to each applicant.

This reduces the need to manage separate spreadsheets, inboxes, and job board accounts.

Clear status labels also help users understand where each candidate stands in the hiring process.

Interview and Candidate Communication

Slow communication can lead to a poor candidate experience.

HRGP includes tools for interview scheduling, video interviews, email communication, and two-way SMS messaging.

Hiring teams can contact applicants, send updates, share interview information, and keep communication connected to the candidate record.

This makes the process easier to manage and helps applicants receive timely updates.

AI-Powered Hiring Tools

HRGP uses AI to support the candidate review process.

AI-powered tools can help teams review applications, compare candidates, and identify relevant information more quickly.

The website presents these tools as support for hiring teams. Human judgement remains an important part of the final decision.

This approach makes the AI features easier to trust and understand.

Clear and Transparent Pricing

The pricing section was designed to be direct.

Visitors can understand the monthly cost, included features, free-trial period, and contract terms without reading confusing pricing tables.

Clear pricing is especially important for small businesses. It helps visitors decide whether the platform fits their needs and budget.

HRGP currently presents one monthly plan with all core features, team access, and no long-term contract.

Responsive Website Design

The HRGP website was designed for desktop, tablet, and mobile screens.

Business owners may need to review applicants or respond to candidates while away from their desks. The responsive design keeps important information and actions accessible on smaller devices.

Buttons remain easy to use, text stays readable, and the main calls to action remain visible.

Visual Design Approach

The website uses bold typography, clean backgrounds, strong contrast, and bright accent elements.

Dark sections help separate important parts of the page. Yellow highlights draw attention to calls to action, product benefits, and important information.

The design uses consistent buttons, cards, icons, forms, and content sections. This creates a unified visual experience across the website.

The project’s main goals were to build trust, highlight affordability and full-suite hiring tools, and create a conversion-focused experience.

The Final Result

The final HRGP website presents a detailed applicant tracking platform in a clear and simple way.

It helps visitors understand:

• What HRGP does
• Who the platform is designed for
• Which hiring tools are included
• How the platform can simplify recruitment
• What the product costs
• How to begin a free trial

The result is a focused applicant tracking system website that supports product awareness, trust, and conversion.

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