DONA International — Doula Certification Website.

DONA International is the world's leading doula certification nonprofit. Craxinno designed and built its doula certification website, a single hub for families, aspiring doulas and certified members. The site is live at dona.org.

The challenge

DONA serves three very different audiences. Families want to find a doula. New doulas want to get certified. Members want to manage their careers. The old experience made each group dig for what they needed.

The goal was simple: give every visitor a clear path in one or two clicks.

Our solution

We planned the site around audiences, not departments. Our UI/UX design team mapped each journey. Our web development team then built it on WordPress and Elementor Pro.

• Find a doula: a certified doula directory with clear hiring guidance.
• Become a doula: step-by-step certification guides, workshops, FAQs and cost pages.
• Member portal: profile, certification status, recertification and CE credits.
• Community: events, conferences, forums, advocacy news, standards and ethics.

Key features of the doula certification website

Audience-based mega menu

Four mega-menu sections each serve one audience: Explore Doula Support, Become a Certified Doula, Member Portal and About DONA.

Global reach in 30+ languages

A GTranslate switcher lets visitors read the site in over 30 languages.

Built-in accessibility

The Ally accessibility toolkit adds contrast, text size and other controls, plus skip links for keyboard users.

Lead capture and engagement

A due date calculator, a free "Hiring a Doula" guide, member sign-up and a merch shop turn visits into action. All forms are protected by Google reCAPTCHA.

Easy content updates

Elementor Pro's visual builder lets DONA's team edit pages without a developer.

Tech stack

• CMS: WordPress with the Hello Elementor theme
• Page builder: Elementor Pro (Theme Builder, forms, loop grids, popups, search)
• Front end: jQuery, Swiper sliders and SmartMenus mega menu
• Translation and accessibility: GTranslate and Ally by Elementor
• Analytics and performance: Google Analytics, Google Tag Manager and Cloudflare

The result

DONA now has one clear, multilingual and accessible website. Families, future doulas and members each find their path quickly, and the team can keep content fresh on its own.

Need a website like this?

Craxinno builds fast, accessible WordPress websites for nonprofits, membership organisations and healthcare education brands. See more of our projects, or talk to our team about your website.