Crax Clothing — Streetwear eCommerce Store.

Project overview

healingbh.online runs Crax Clothing, a full WooCommerce streetwear store with 21 products across 11 categories, a blog and complete store policy pages. Craxinno handled the design and development end to end on WordPress, WooCommerce and Elementor, and the store launched in July 2025.

• Industry: Fashion / streetwear retail
• Project type: eCommerce website (design + development)
• Platform: WordPress + WooCommerce + Elementor
• Launched: July 2025

Why it was built

The brand needed an online store that sells streetwear directly to young, style-led shoppers and carries its story alongside the products. The site serves four goals:

• Sell direct, online: a catalogue that shoppers can filter by brand, colour, size and price, then buy without leaving the site.
• Tell the brand story: Crax positions itself as fearless, relatable and street-smart fashion inspired by urban art, hip-hop and skate culture, so content had to sit next to commerce.
• Drive repeat sales: a newsletter offer (10% off the first order), wishlists, flash-sale banners and countdowns turn one-off visitors into returning buyers.
• Build trust: order tracking, size guide, FAQs, returns, shipping and privacy pages answer buying questions up front.

What we built

Craxinno delivered a complete storefront: catalogue, cart and checkout, customer accounts, marketing tools and content.

• Homepage: hero slider ("Unisex Streetwear", "Summer 2025 Collection"), flash-sale block, category tiles, Trending and Best Seller carousels, and an Instagram-style gallery.
• Shop: 21 products in 11 categories (Men, Women, Tops, T-Shirt, Bottom, Denim, Dress, Jackets, Shoes, Accessories, Jewellery), AJAX filters by brand, price, colour and size, and sorting by popularity, rating, latest and price.
• Product pages: size and colour variation swatches, sale pricing, product bundles, external "Buy on" links, reviews and a quick-shop popup.
• Cart and checkout: mini cart, add-to-cart popup and sticky add-to-cart button.
• Customer account: login / register, My Account, order tracking and wishlist.
• Marketing: newsletter signup with a 10% first-order offer, promo popup, sale countdowns and social feeds (Facebook, Twitter, YouTube).
• Content: a blog with six streetwear articles, plus About Us and brand-story pages.
• Store policies: size guide, FAQs, shipping and delivery, returns and exchanges, terms and privacy policy.
• Contact: contact form with store address, phone and email.

Tech stack

The store runs on WordPress 6.8 with WooCommerce 10.7, built visually in Elementor 4.3 on the Claue fashion theme.

• CMS: WordPress 6.8 for content, pages, blog and admin.
• eCommerce: WooCommerce 10.7 for catalogue, cart, checkout, orders and customer accounts.
• Page builder: Elementor 4.3 for homepage and landing page layouts.
• Theme: Claue + Claue Addons for the fashion storefront design, quick shop and sticky cart.
• Product filtering: YITH WooCommerce Ajax Product Filter for brand, price, colour and size filters.
• Wishlist and popups: YITH WooCommerce Wishlist and YITH WooCommerce Popup.
• Product options: WPA Variation Swatches and WPA Product Bundle for size/colour swatches and bundled offers.
• Sliders: MetaSlider for hero banners.
• Email marketing and forms: Mailchimp for WordPress and Contact Form 7.
• Social: Custom Facebook Feed, Custom Twitter Feeds and Feeds for YouTube.
• Front-end libraries: jQuery, Slick, Isotope, Magnific Popup, ScrollReveal and jQuery Countdown for carousels, grids, lightboxes, animations and sale timers.

Our approach

We chose a proven WordPress + WooCommerce stack so the brand could launch fast and manage products, sales and content without a developer.

1. Storefront setup: installed and configured the Claue fashion theme and WooCommerce, then built page layouts in Elementor.
2. Catalogue: set up 11 categories, product variations (size and colour swatches), sale pricing and bundles.
3. Shopping experience: added AJAX filtering, quick shop, mini cart, sticky add-to-cart and wishlist to cut clicks to purchase.
4. Marketing layer: connected Mailchimp signup, a promo popup, sale countdowns and social feeds.
5. Content and trust: wrote six blog articles and the brand story, and published size, shipping, returns, FAQ and privacy pages.

Outcome

A launch-ready streetwear store that the Crax Clothing team runs entirely from the WordPress dashboard, combining a fast, filterable shopping experience with a built-in marketing layer and brand storytelling.

Planning an online store of your own? See how we approach WooCommerce development and WordPress development, browse more of our projects, or talk to Craxinno about your build.